About Us

Our Mission

Chicas Mom, Inc. is a non-profit organization 501 (c) (3) that provides resources for Latinas to better themselves and their community.

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Twenty-three adults posing for a group photo.

What We Do

Collection of inspirational words: I am a woman on a mission to, spread love, live my best life and help people on their journey towards health.

Latinas are not only the backbone of the home, but also of the Los Angeles community. However, Latinas earn the lowest wages in the United States, facing financial barriers that often lead to mental distress, social struggles, and even physical endangerment.

At Chicas Mom, we believe it is crucial that these women have access to quality education, resources, support systems, and garner a sense of belonging in order to thrive. By providing Spanish-language educational workshops, seminars, social events, food and clothing drives, facilitated by an enthusiastic group of volunteers, our efforts have shown the ability to change lives.

We have a holistic approach when it comes to empowerment, knowing the struggles of our community go beyond race and gender. From seminars on business licensing and computer literacy, to workshops on loving yourself and boosting confidence, we know there is a plethora of subject matters our members can gain knowledge from. With the right resources, time, and encouragement, every woman should come out of Chicas Mom feeling the respect they have always deserved and the strength to break down barriers.

Meet The Team

Vivian Yochelson

President & Chair of the Board

Gladys L. Duarte

Vice President & Chief Financial Officer

Marleni Cervantes

Corporate Secretary & Director

Hector Meza

Treasurer & Director

Juliana Oceguera

Public Relations Director

Martha Montalvan

Director of Outreach Community

How We Started

Chicas Mom started with a group of mothers – Gladys Ayala, Maribel Garcia, Mirna Jimenez, and Xochitl Ramirez – supporting their daughters participating in San Fernando Valley Partnership Inc.’s group, Chicas in Control and Succeeding (CHICAS); an initiative that empowered young women to be positive role models in their communities. Although CHICAS ended as the daughters reached adulthood, the mothers kept in touch.

The four women soon realized that having a sense of community, no matter how small, could uplift their lives and foster a sense of belonging. Not long after CHICAS ended, the founders decided that the entire community could benefit from this sort of engagement, and Chicas Mom was born.

Twenty-three adults posing for a group photo.